Using data to exceed client expectations

How agencies can manage expectations while delivering on the promise of modern marketing

When: Available on-demand, please complete the form

Moderator: Chris Sutcliffe, editor at The Drum Network

Host: Alex Handsaker, Strategic Relationship Manager at Adverity,

Guests: Rob Francis, Global Data and Platforms Director at Wavemaker,
Robert Gray, Head of Analytics at Artefact

Agencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that has also fostered an expectation that we should be doing so.

This will be the focus of this new webinar from The Drum, in partnership with Adverity.

The Drum Network and its client relationships group, alongside Adverity, will discuss the main agency marketing pain-points in the new era of media agency vs. data consulting and digital agency perspective. They will be examining how agencies can manage those expectations while delivering on the promise of modern marketing.