Like at many other large consumer product manufacturers that manage multiple product lines -both online and offline, and across numerous territories - business leaders at ODLO faced amountain of sales and marketing data.
So, they started looking for an intelligent marketing analytics platform to help them tackle thischallenge. For this project, ODLO had three main objectives in sight:
Just one of the benefits gained by implementing Adverity was that the time spent on managing data from various sources and creating reports has been reduced to only 1/3 of the time they used before.
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