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case study

No more data headaches at mediahub

A global media planning and buying agency, part of the multinational advertising and marketing company IPG, was trying to find a way to automate data integration and improve client reporting. Through implementing Adverity, Mediahub managed to optimize the use of internal resources, and reach many benefits for the agency:

  • Reports and dashboards are now fully automated, with reliable data streams, eliminating delays and stress for the data team.
  • Data analysts now use only 10% of their time on data management, and can work on more interesting and valuable projects for clients.
  • The time saved is invested into creating innovative tech solutions for clients, bringing new revenue streams to the agency.

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