A guide to audience and engagement analytics for the Media & Entertainment industry

The M&E industry is no stranger to audience data. But, as audiences become evermore complex, tracking that data and using it to develop useful insights is becoming increasingly difficult. 

In this playbook, we take a look at some of the key trends facing the media and entertainment industry, and the crucial role data analytics will play in how these businesses engage with and track their audiences for decades to come.

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WHAT YOU'LL LEARN

WHAT IS AUDIENCE ANALYTICS

Master the process of integrating audience data from multiple sources, building a detailed picture of your audience.

HOW TO ESTABLISH METRICS AND KPIS

Make sure you are monitoring the right metrics and learning from the right KPIs to understand where to move next.

WAYS TO BUILD SMART REPORTS

Create a wide area of reports that show your performance and share them with your key stakeholders.

HOW TO BECOME PROACTIVE WITH DATA

Use advanced audience analytics to proactively discover new audience segments and revenue streams.

UNDERSTANDING YOUR AUDIENCE IS A KEY STEP IN CREATING THE BEST CONTENT AND MONETIZING IT

 

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And let it be the guide to help you uncover hidden insights that can drive your success.