The Comprehensive Guide to Marketing Reporting

Every marketer and data analyst knows: the struggle around reporting is real.

On this page, you will learn everything there is to know about marketing reports, what you need to make them work, to make them pretty and to impress your boss or your clients.

Here's a rundown of the topics that we'll be covering:

  • Why are marketing reports so important?
  • 6 steps to creating effective marketing reports
  • Why is it so hard to create meaningful marketing reports?
  • Incorporating real-time data crunching in your marketing reports.
  • The best marketing reporting tools out there
  • Smart marketing reports are highly visual
  • Marketing dashboards. the potential drawbacks
  • Marketing ROI? How do you measure THAT?!
  • THE marketing reports you should be running

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