The beginning of the shared data journey

How the world's leading destination management company turned COVID-19 into an opportunity to grow stronger with help from Adverity

Liberty International Tourism Group (LITG) is the world's leading destination management company with service offerings in the areas of virtual, MICE, leisure, cruise ground handling, and sport, active in over 90 countries worldwide, and employing more than 800 people.

COVID-19 had an enormous impact on the global travel and tourism industry. "As a company, we were hit extremely hard and, in retrospect, it couldn't get any worse for us," says Maximilian Wenger-Oehn, Head of Business Administration & IT at LITG, "as traveling was hardly possible and business trips were no longer an option anyway."

However, as the world’s largest destination management company, Liberty took the crisis as an opportunity, turning to Adverity to drastically improve its data management set-up. In doing so, they have made sure they are prepared to meet the new challenges of a post-COVID world head-on.

To learn more on how LITG tackled these challenges and moved towards becoming a truly data-driven company, fill out the form and download the key findings from an interview with Maximilian Wenger-Oehn, Head of IT & Business Administration and his colleague Christina Kaschnitz, Head of Controlling & Internal Audits at LITG.

Fill out this form to download the report