Case Study

 

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iProspect Drives Client Strategy with Predictive Analytics

Hampered with the challenges of tedious manual reporting, the team at dentsu’s agency iProspect in Canada was looking for ways to deliver additional value to clients through adopting a more data-driven approach to campaign development, delivery, and optimization.

They employed Adverity’s data integration and AI analytics modules to automate the delivery of reports, proactive alerts, and insights on how to improve multi-channel campaign performance.

Now they are able to deliver a whole new array of valuable intelligence on ad performance and creative improvements to a wide range of clients, from leading automotive brands to one of the world’s largest FMCG companies.

By utilizing the intelligent analytics features of the Adverity platform, iProspect Canada has managed to:

  • Deliver greater value to clients through improved, proactive insights
  • Enhance and accelerate regular client reporting with custom-made dashboards
  • Save over 100 hours of their team's time each month

To find out in more detail about the improvements that iProspect achieved with Adverity, download our case study.

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