With more and more digital marketing channels to report on, it is no longer possible to report manually. Meaning you need to automize the process by introducing marketing APIs (Application Programming Interface). The question is: do you manually build your own APIs (if you have the technical experience/team), or do you buy software with built-in APIs? Both options have their own pros and cons and deciding between the two can be an overwhelming process.
You'll walk away from this Adverity Bitesize session with a full overview of how APIs can benefit your marketing reporting, and the knowledge to boost your decision-making process when considering the pros and cons of both building and buying your marketing APIs.
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