case study

Ikea lays the foundation for future growth by unlocking insights within its data

As a renowned brand, and one of the largest home furnishing retail chains in the world, IKEA is investing a lot of effort in trying to understand the needs of its customers and being able to react ahead of time.

By automating the process of consolidating data from various sources through Adverity, IKEA in Austria is now at the forefront of a totally new approach in working with data within the whole IKEA Group.

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