case study

Leading Agency Doubles on Branding Campaign Efficiency by Creating a New View on Data

To improve client reporting, Havas Media Middle East was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution.

In their search for a flexible data integration tool the team discovered Adverity, and made it a key part of their own data platform.

This delivered brand new views on ad performance data, so the media teams are now able to successfully optimize and significantly increase campaign efficiency.

By using the Adverity platform to manage advertising data, the team at Havas Media: 

  • Achieved a massive increase in operational efficiency and agility
  • Developed a new look on data that allowed the team to double the results of certain KPIs
  • Created new client reporting capabilities which brought new revenue streams to the agency

To find out in more detail the exact results and improvements that Havas Media Middle East achieved with Adverity, download our case study.

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