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Webinar
Headless-chicken Marketing:
Why Consumer-centric kpi setting is crucial to organizational success
27 January 2020 - 2:00 PM - 2:45 PM (CET)
On-demand
English
Join our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing success, and finally move away from a headless-chicken style of marketing.
Webinar
NRF 2021: Retail's Big Show, Chapter One
12–14, 19 and 21–22 January 2021
On-demand
English
Adverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the face of a global pandemic.
bitesize miniseries
The Path to Successful Marketing:
ETL | The Data Foundation
On-demand
English
Data is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. This process is at the very heart of the success of your marketing efforts; it lays an organization’s data foundation to ensure automated, consistent and accurate reporting.
Adverity Bitesize
The first step to marketing effectiveness
On-demand
English
Implementing APIs to easily access your marketing data.
Adverity Bitesize
What's What on TikTok
On-demand
English
The powerful new advertising platform
Adverity Bitesize
AI: Growth tool or gimmick for the Advertising Industry?
On-demand
English
Could AI bring an opportunity for innovation and added-value delivery?
Webinar
THE DRUM: USING DATA TO EXCEED CLIENT EXPECTATIONS
On-demand
English
How agencies can manage expectations while delivering on the promise of modern marketing.
Adverity Bitesize
Overcoming the naming conventions challenge with AI
On-demand
English
How machine learning can solve a common but critical problem for marketers.
Webinar
ECONSULTANCY:
DIGITAL TRANSFORMATION IN THE TELECOMMUNICATIONS INDUSTRY
On-demand
English
Using Insight-Driven Campaign Data Analytics
Adverity Bitesize
AUSTRIAN NATIONAL TOURIST OFFICE
ADOPTING INSIGHT-DRIVEN INITIATIVES USING COVID-19 DATA
On-demand
English
How the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities
Webinar
PREPARING FOR AN ACCELERATED FUTURE: RESHAPE YOUR MARKETING IN THE WAKE OF CHANGING CUSTOMER BEHAVIOR
On-demand
English
Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO Alexander Igelsböck will be joined by Guest Speaker from Forrester, Senior Analyst Tina Moffett.
Adverity Bitesize
HARNESSING YOUR MARKETPLACE DATA TO BOOST ONLINE PERFORMANCE
On-demand
English
In this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance by harnessing your Marketplace data.
Partner Webinar
UNENTBEHRLICHE EINBLICKE DURCH AUGMENTED ANALYTICS FINDEN
On-demand
Deutsch
In dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse zu erhalten.
Adverity Bitesize
FROM DATA SILOS TO AUTOMATED INSIGHTS - HOW DO YOU GET THERE?
On-demand
English
In this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.
Webinar
Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail
On-demand
English
We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year, especially in the context of the forthcoming Black Friday and peak trading season.
Webinar
Get ahead of the competition with data and analytics
On-demand
English
Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel campaigns in a simplified manner.
Webinar
The Adverity Platform
Powering data-driven marketing with predictive analytics
On-demand
English
Discover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics technology, without the need for data science expertise.
Webinar
Defining Value in a Two Sided Marketplace: An eCommerce Approach
On-demand
English
One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.
Adverity Bitesize
Augmented Analytics:
The Power of Proactive
On-demand
English
In this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality marketing performance data you require.
Webinar
AI: The missing piece in your marketing stack? Revealing invaluable insights through augmented analytics
On-demand
English
In this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the right, high quality marketing performance data.
Adverity Bitesize
MARKETERS ARE IN THE UNKNOWN - ARE YOU TOO?
On-demand
English
How Marketers can continue to get their efforts right during the crisis.
Webinar
Empowering data-driven marketing with intelligent data centralization
On-demand
English
Hear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.
Webinar
Data Governance
The Building Blocks To Organizational Data Integrity & Quality
On-demand
English
In this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive analytics.
Conference
Women in Marketing
9 March 2021 - 2.40pm ET / 11.40 am PT
On-demand
English
Celebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge.
Conference
From Data to Activation:
How to Empower an Insights-Driven Organization
16 March 2021 - 2PM ET
On-demand
English
As data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing efforts. Join Heath Podvesker, General Manager of Adverity US, at eMarketer’s webinar to discuss strategies that can fast track your way into an insights-driven future.
bitesize miniseries
The Path to Successful Marketing:
Data Visualization | Telling a Data Story
25 March 2021 - 4PM CET
On-demand
English
Join us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering those reporting use case questions you didn’t know you had.
Webinar
BRAND vs PERFORMANCE MARKETING:
HOW TO MEASURE & OPTIMIZE FOR SUCCESS IN 2021
31 March 2021 - 4PM CET
On-demand
English
We’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master the two together - to reach that marketing mixology sweet-spot.
Partner Conference
Mediaweek 2021
14-16 April 2021
Online
English
Adverity is sponsoring Mediaweek, the inaugural event from Adweek. Hear from the industry’s leading brand marketers and ad buyers on mar tech and ad tech best practices, along with the challenges and opportunities that come with building a future-forward media marketing strategy.
bitesize miniseries
The Path to Successful Marketing:
AI-Powered Analytics | The Practical Benefits for Marketers
15 April 2021 - 3PM (GMT)
Online
English
AI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it matters, and how by applying it you can maximise your marketing performance at scale.
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