Our Events

Roundtable

Your Guide to Marketing in 2021 and Beyond
A Perfect Storm of COVID and Cookies

On-demand

English

Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance & future-proof their business for 2021 and beyond.

Roundtable

Reinventing Automotive Marketing
Drive Sales & Boost ROAS

On-demand

English

Hear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS.

Roundtable

Discover How Being Insights Driven Can Leverage Growth

On-demand

English

A truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots and turn them into valuable business insights, driving business growth.

Conference

Ad Age | Going Beyond Analytics:
How to Drive Innovation with Insights

On-demand

English

From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and learn how to lead your organization towards an insights-driven future.

Conference

Anywhere Operations:
Zukunftssicheres Marketing mit Adverity

On-demand

Deutsch

Komm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer Welt ohne Cookies die Marketingeffizienz nachweisen und steigern zu können - immer und überall.

Webinar

Headless-chicken Marketing:
Why Consumer-centric KPI Setting is Crucial to Organizational Success

On-demand

English

Join our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing success, and finally move away from a headless-chicken style of marketing.

Webinar

Brand Vs Performance Marketing:
How to Measure & Optimize for Success in 2021

31 March 2021 - 4PM CET

On-demand

English

We’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master the two together - to reach that marketing mixology sweet-spot.

Adverity Bitesize

What's What on TikTok

On-demand

English

The powerful new advertising platform

Webinar

Data Governance
The Building Blocks To Organizational Data Integrity & Quality

On-demand

English

In this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive analytics.

bitesize miniseries

The Path to Successful Marketing:
ETL | The Data Foundation

On-demand

English

Data is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. This process is at the very heart of the success of your marketing efforts; it lays an organization’s data foundation to ensure automated, consistent and accurate reporting.

bitesize miniseries

The Path to Successful Marketing:
Data Visualization | Telling a Data Story

25 March 2021 - 4PM CET

On-demand

English

Join us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering those reporting use case questions you didn’t know you had.

bitesize miniseries

The Path to Successful Marketing:
AI-Powered Analytics | The Practical Benefits for Marketers

15 April 2021 - 3PM (GMT)

On-demand

English

AI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it matters, and how by applying it you can maximise your marketing performance at scale.

Adverity Bitesize

Augmented Analytics:
The Power of Proactive

On-demand

English

In this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality marketing performance data you require.

Conference

Women in Marketing

9 March 2021 - 2.40pm ET / 11.40 am PT

On-demand

English

Celebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge.

Adverity Bitesize

The First Step to Marketing Effectiveness

On-demand

English

Implementing APIs to easily access your marketing data.

Adverity Bitesize

AI: Growth Tool or Gimmick for the Advertising Industry?

On-demand

English

Could AI bring an opportunity for innovation and added-value delivery?

Webinar

The Drum: Using Data to Exceed Client Expectations

On-demand

English

How agencies can manage expectations while delivering on the promise of modern marketing.

Webinar

Defining Value in a Two Sided Marketplace: An eCommerce Approach

On-demand

English

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

Adverity Bitesize

Overcoming the Naming Conventions Challenge with AI

On-demand

English

How machine learning can solve a common but critical problem for marketers.

Webinar

Econsultancy:
Digital Transformation in the Telecommunications Industry

On-demand

English

Using Insight-Driven Campaign Data Analytics

Webinar

NRF 2021: Retail's Big Show, Chapter One

On-demand

English

Adverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the face of a global pandemic.

Adverity Bitesize

Austrian National Tourist Office
Adopting Insight-driven Initiatives Using Covid-19 Data

On-demand

English

How the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities

Webinar

Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behavior

On-demand

English

Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO Alexander Igelsböck will be joined by Guest Speaker from Forrester, Senior Analyst Tina Moffett.

Adverity Bitesize

Harnessing Your Marketplace Data to Boost Online Performance

On-demand

English

In this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance by harnessing your Marketplace data.

Partner Webinar

Unentbehrliche Einblicke durch Augmented Analytics finden

On-demand

Deutsch

In dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse zu erhalten.

Adverity Bitesize

From Data Silos to Automated Insights - How Do You Get There?

On-demand

English

In this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.

Webinar

Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail

On-demand

English

We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year, especially in the context of the forthcoming Black Friday and peak trading season.

Webinar

Get Ahead of the Competition with Data and Analytics

On-demand

English

Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel campaigns in a simplified manner.

Webinar

The Adverity Platform
Powering Data-driven marketing with Predictive Analytics

On-demand

English

Discover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics technology, without the need for data science expertise.

Webinar

AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics

On-demand

English

In this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the right, high quality marketing performance data.

Adverity Bitesize

Marketers Are in the Unknown - Are You Too?

On-demand

English

How Marketers can continue to get their efforts right during the crisis.

Webinar

Empowering Data-driven Marketing with Intelligent Data Centralization

On-demand

English

Hear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.

Conference

From Data to Activation:
How to Empower an Insights-Driven Organization

16 March 2021 - 2PM ET

On-demand

English

As data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing efforts. Join Heath Podvesker, General Manager of Adverity US, at eMarketer’s webinar to discuss strategies that can fast track your way into an insights-driven future.

Conference

Use AI-Powered Analytics to Empower Your Decision Making

On-demand

English

Marketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey. Thankfully we don’t have to deal with data in a manual way anymore.

Partner Webinar

Next Generation Marketing-Measurement

02 September 2021 - 11:00 am - 12:00pm (CEST)

Online

Deutsch

Live-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern?

Conference

I-COM | vSummit Magnum Sponsorship

27-28 October 2021

Online

English

Adverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders.

Partner Webinar

Optimizing Your Marketing Plan for the
Golden Quarter

30 September 2021 - 02:00 pm (NY)

Online

English

Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Matthew Berk, CEO of BeanBox.com for a discussion on the importance of marketing data in the busiest quarter for ecommerce businesses.