Data is generated from more and more sources, shared on more and more platforms, and increasingly expected to be collected in real-time.
To manage such a large workload, Mindshare had long been on the lookout for a marketing data platform that can optimize data integration, and reporting for its clients. These goals have now been met with the help of Adverity.
The days of manually handling data integration processes are now over. As a result, more time is now spent on deriving actionable insights with less time invested in manual data transformation.
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