DataTap - The #1 Platform for Marketing Data Acquisition and Transformation

All Your Marketing Data. Harmonised. Accessible through a single API.

  • Clean integrated data stack
  • Increased data quality
  • Full control over your data
  • Fast integration data from all sources
  • Scalable and flexible
  • Data provisioning to any destination

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Leading advertisers and agencies trust Adverity

The perfect software to augment your marketing activities


"Automating the full data integration workflow and having a central hub to interact and work with our data is key to making sound decisions in the fast-paced marketing industry."

CIO at GroupM Austria & Switzerland

How it works:


Collect data from virtually anywhere

Equipped with an extensive data connector library and a flexible API-like connector builder, DataTap can process any type of data or format. That’s our guarantee. No matter whether data is provided in structured spreadsheets, unstructured and complex Excel files, .json, .xml or another file type.

Powerful transformation engine

Join data from different sources, enrich it with additional information and apply rules to certain data segments. Choose from a wide variety of functions to create a clean, normalised, accurate and aligned dataset, which will be continuously updated in real-time.

Generate a clean data stack

Use it directly with your favourite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with Adverity Insights for unprecedented and actionable insights.