Empowering data-driven marketing with intelligent data centralization
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Hosts: Kirstin Ralph, Head of Account Management at Adverity
Guests: Maximilian H. Nierhoff, Head of Business Intelligence at fashionette, and Tobias Düperthal, Business Intelligence Engineer at fashionette
The systematic centralization and consolidation of the various data silos of a modern enterprise is indispensable in order to view all of a company’s data holistically. This sounds quite obvious, but in reality, this is usually an extensive project with many internal and external stakeholders and numerous process steps.
fashionette has found a strong partner in Adverity, who is an important building block in the field of data engineering and has thus played a major role in building a state-of-the-art data stack. Based on the system-immanent data intelligence created in this way, it is possible to generate valuable insights concerning specific departments, as well as general company-wide information.
Hear fashionette and Adverity discuss the advantages of this approach from a modern e-commerce retailer’s perspective. And how, with truly intelligent data centralization; automation of marketing processes, data-driven campaign management and a holistic view of all your marketing data finally becomes possible.
