Defining value in a two sided marketplace: An ecommerce Approach


When: Available on-demand, please complete the form

Host: Cameron Benoit, Solution Consultant at Adverity

Guest: Alex Holt, Manager of Data Enablement at


One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.


What you will learn:

  • Understanding and quantifying the marketplace environment
  • Framing your value equation
  • Designing a ROAS-focused architecture

Your hosts:

Cameron Benoit
Solution Consultant at Adverity
Alex Holt
Manager of Data Enablement at

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