Defining value in a two sided marketplace: An ecommerce Approach

 

When: Available on-demand, please complete the form

Host: Cameron Benoit, Solution Consultant at Adverity

Guest: Alex Holt, Manager of Data Enablement at Cars.com

 

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

 

What you will learn:

  • Understanding and quantifying the marketplace environment
  • Framing your value equation
  • Designing a ROAS-focused architecture

Your hosts:

Cameron Benoit
Solution Consultant at Adverity
Alex Holt
Manager of Data Enablement at Cars.com

Register to watch this recording