The modern digital world allows people to be everywhere, at all times. This created the demand for brands to be consistently present for their customers, no matter where they may be.
As brands and agencies worldwide adopt an omnichannel strategy, they are struggling to keep up with the growing volumes of data on campaign performance and consumer behaviors. Many realized the need for better data organization to bring accurate insights and drive better decision making. But where do they begin?
In this Bitesize session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.
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