case study

LEARN HOW Automation helped A leading online marketplace to cut data wrangling times from 160 to 5 hours a week

Cars.com is a leading online destination for car buyers, with over 20 milion visitors each month. To reach their business goals they use multiple ad platforms, and consolidating the data from all of these sources in order to establish and optimize ROAS was getting more and more difficult.

By introducing Adverity as an automated data integration and data analytics platform, they managed to achieve major operational improvements and business gains:

• Through better understanding of customer behavior, they managed to double the number of leads sent to their partners,
• A deeper, analytics-led understanding of keywords enabled Cars.com to double their Return On Ad Spend,
• Automation reduced time spent on aggregating data and creating reports from 160 hours a week to just five.

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