From data to insights

The why, what, and how on becoming insight-driven

Being insights-driven is a term that is used extensively across multiple industries and business these days. But what does it actually mean and how does a company become insights-driven? In today’s rapidly changing landscape, marketers and CMOs often struggle to understand how to best translate data into meaningful insights and how to then translate those insights into meaningful actions that will impact performance.

In our latest roundtable discussion, Adverity CEO, Alexander Igelsböck spoke with leading experts Andy Lark, John Veichmanis, and Wes Nichols, about what being insights-driven actually means, why it is such a hot topic at the moment, and what marketers and CMOs can do to create an insights-driven culture that provides tangible results.

In this report you will find answers to some of the most common questions:

  • Why you need to be insights-driven and why now?
  • What are the barriers to success?
  • What does being insights-driven really mean?
  • How to create an insights-driven culture?

Complete the form, download the complete report from our roundtable, and start implementing strategies to become a truly data-driven marketer.

Fill out this form to download the report